We didn't set out to build software.
We set out to improve the outcome of emergencies.
EMERGENCIES DON'T FAIL ON EFFORT. THEY FAIL ON INFORMATION.


SILOED COMMUNICATION
We tell people to call 911 or 999 when they see danger or have a medical emergency. And when they do, police, fire/rescue and EMS respond.
NO PROXIMITY AWARENESS
As help arrives, people nearby, employees, visitors, and other occupants hear sirens and wonder what's going on.

At 6:28 PM on July 25th, 2025 a lone gunman approached 345 Park Avenue in New York City.
