We didn't set out to build software.

We set out to improve the outcome of emergencies.

THE PROBLEM

THE PROBLEM

EMERGENCIES DON'T FAIL ON EFFORT. THEY FAIL ON INFORMATION.

When something happens, everyone nearby needs the same information, at the same time - what's happening and where is it happening. That's not a people problem. It's a communication problem.

When something happens, everyone nearby needs the same information, at the same time - what's happening and where is it happening. That's not a people problem. It's a communication problem.

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SILOED COMMUNICATION


We tell people to call 911 or 999 when they see danger or have a medical emergency. And when they do, police, fire/rescue and EMS respond.

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NO PROXIMITY AWARENESS


As help arrives, people nearby, employees, visitors, and other occupants hear sirens and wonder what's going on.

At 6:28 PM on July 25th, 2025 a lone gunman approached 345 Park Avenue in New York City.

As the shooting started in the lobby, people nearby called 911 , but nobody alerted occupants on the 43 floors.

As the shooting started in the lobby, people nearby called 911 , but nobody alerted occupants on the 43 floors.

At 2:21 PM on February 14th, 2018, a security monitor at Marjorie Stoneman Douglas High School in Parkland, Florida watched a known and armed threat emerge from an Uber and start walking towards Building 12.

As the shooting started on the first floor, people on the second and third floor were unaware of the danger until they were literally face to face with it.

As the shooting started on the first floor, people on the second and third floor were unaware of the danger until they were literally face to face with it.