We didn't set out to build software.

We set out to improve the outcome of emergencies.

THE PROBLEM

EMERGENCIES DON'T FAIL ON EFFORT. THEY FAIL ON INFORMATION.

When something happens, everyone nearby needs the same information, at the same time - what's happening and where is it happening. That's not a people problem. It's a communication problem.

When something happens, everyone nearby needs the same information, at the same time - what's happening and where is it happening. That's not a people problem. It's a communication problem.

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